A SERIES OF MARK'S AND PACKAGE DESIGN
Vector Graphics
Fall 2015
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SKETCHES
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Process Blog
Project Strategy
Before starting, I first created a project strategy in which I identified existing problems, determined the project's mission, and began working towards a solution.
Problems
My client needed a mark which represents their brand.
My client needed a mark which represents their brand.
Mission
Create a system of marks, which emulate different strengths of caffeination within panda tea.
Light - elegant
Strong - aggressive
Flavored - playful
Forced connection- company mark
Solution
Create a cohesive system of marks. And brand identity to display the personality and strength of each blend of tea.
Inspiration
The most trying hours in life are between four o'clock and the evening meal. A cup of tea at this time adds a lot of comfort and happiness. ~Royal S. Copeland
Tea is quiet and our thirst for tea is never far from our craving for beauty. ~James Norwood Pratt
Theme
Panda Tea- Traditional Chinese Tea Company
The Chinese Tea Company was founded in 2009 and was created to share our passion and love of the finest Chinese Tea.Their mission is to bring the world's best tea market to your door in a friendly and informative way.
Panda Tea- Traditional Chinese Tea Company
The Chinese Tea Company was founded in 2009 and was created to share our passion and love of the finest Chinese Tea.Their mission is to bring the world's best tea market to your door in a friendly and informative way.
The Chinese Tea Company is based on Portobello Road in Notting Hill, London. We are retailers of premium Chinese loose-leaf tea that is imported direct from China. We sell about 60 different types of tea that includes selections of Green tea, Oolong tea, Puerh tea, White tea, Scented tea, Blooming tea and Herbal tea. We also sell a wide range of tea related products from exquisite porcelain tea ware to glass teapots and tea cups, Yi Xing earthenware teapots, wood and bamboo tea trays, tea filters and everything else you need to make the perfect cup of Chinese tea. This company is web based.
Initial Thoughts
Questions and Problems
Find a way to incorporate the company name with the essence of the tea brand.
What is the essence of the tea brand?
What does it smell like?
Ideas
Tea is a liquid.
panda is in the name.
essence of tea
